SUWANEE, Ga. (Nov. 2, 2005) — Maxxis International has made Interbrand's list of Taiwan's Top 10 Global Brands for the third consecutive year.
For its sixth-place ranking, the company received an award from the president of Taiwan, Chen Shui-Bian, at a ceremony Oct. 4.
In compiling the annual list, Interbrand, an international brand consultancy, considered companies' brand value using criteria that, according to Maxxis, included financial analysis, the relationship of branding to revenue, and overall brand strength.
To enhance brand value, Maxxis said it has developed a strong sponsorship program and “outstanding communication with customers” while maintaining strict standards for quality. The company, which has 15,000 employees around the world, noted that it has “shown consistent growth throughout the past decade.”
Maxxis has its U.S. headquarters in Suwanee and operates other facilities in California and Texas. Internationally, the company has facilities in Taiwan, China, Thailand, Japan, Germany, and Canada and distributes to more than 130 countries.