LAS VEGAS (Nov. 2, 2005) — The Specialty Equipment Market Association (SEMA) has named the vehicle design award winners for the accessory friendly car, truck and sport-utility vehicle (SUV) categories at the 2005 SEMA Show in Las Vegas.
DaimlerChrysler Group's Dodge Ram Mega Cab was recognized as the most accessory friendly truck. It “offers significant opportunities for aftermarket accessorization,” according to Larry Weiner, president of Performance West Group Inc. “The possibilities to enhance the cab of this Dodge are limited only by the imagination of the specific accessory manufacturer.”
SEMA member companies that regularly participate in technology sharing programs were included in the Vehicle Design Awards selection process. The Dodge Ram Mega Cab received nearly 60 percent of the judges' votes, the association said.
General Motors Corp.'s retro-style Chevrolet HHR drove away with the most accessory friendly SUV at the show, also garnering about 60 percent of the votes.
David M. Gordon, western regional sales manager for Hamsar Diversco Inc., predicted “the aftermarket will have a heyday with this SUV, and die-hard GM fans now have their own little HHR cruiser to kick out.” He added that the “retro-looking multi-use HHR lends itself to many different styling directions.”
In the most accessory friendly car category, DaimlerChrysler again made a podium finish with its high-performance Dodge Charger—which hearkens back to its muscle car sibling. The car “is certain to spawn a new generation of aftermarket consumers reliving their childhood dreams through the modern version,” said Brad Grissom, vice president of marketing and product development at Ingalls Engineering Co.
Carl Sheffer, vice president of OEM relations for SEMA, noted that, “based on feedback from the OEMs, we are having a positive impact on the design and marketing of future vehicles.”