CHARLOTTE, N.C. (Oct. 18, 2005) — Continental Tire North America (CTNA) Inc. is launching a rewards program for its Associated Gold dealers and distributors, dubbed “Conti Super Spiff.”
The program offers a cash sale incentive that can be earned by selling select Continental and General brand tires during the program's period. Payments will be distributed to participating dealers through a Visa debit card that will be reloaded each time they report their sales to the program administrator.
“This unique incentive program supports both our direct and associate dealers and does not distinguish between wholesale and retail tire sales,” said Andreas Gerstenberger, Conti's vice president of sales and marketing for the passenger and light truck replacement group. “It is important for CTNA to support all of our customers with marketing programs that aid in both the sell-in and the sell-out aspects of our Continental and General brand tires.”
The program, available via ContiLink, Conti's dealer extranet, ends Dec. 31.