FINDLAY, Ohio (Oct. 14, 2005) — Cooper Tire & Rubber Co. participated in an episode of the TLC network's show “Overhaulin'” this month.
In the show, the Findlay-based tire maker was part of an effort to remodel a 1965 Ford truck by Chip Foose. Cooper said the show is watched by nearly 400,000 people each week. The makeover show's two hosts “dupe” a car owner to gain possession of the car, then surprise the owner with the remodeled vehicle.
In the show Cooper participated in, the vehicle was equipped with a new set of Cooper Zeon XST tires.
“Product integration, the seamless insertion of brands and products into the storyline of popular television shows and movies, is one of the ways we're making sure our brand stays top of mind with auto enthusiasts,” said Dave Craig, director of North American advertising.