DIAMOND BAR, Calif. (Oct. 12, 2005) — The Specialty Equipment Market Association (SEMA) said it expects the expanded number of educational programs on the agenda of the upcoming SEMA Show will draw heavy attendance.
Internet strategies and the psychology of selling are among some 60 industry seminars being offered from Oct. 31 through Nov. 3 at the trade show in Las Vegas.
What SEMA is dubbing “Education Week” will include such seminars as “Meet Internet Giants: Up Close and Personal Dialogue with Yahoo! and eBay;” “Psychology of Selling;” “Minimum Advertised Pricing;” and “Seven Habits of Highly Effective Leaders.” Additional topics to be covered include stress management, leadership development, customer service and retail management, as well as a number of technical workshops that will provide in-depth explanations on new technologies, products and auto maker components.
Peter MacGillivray, SEMA vice president, marketing and communications, said “SEMA members from every market segment have told us that the educational aspect of this event is extremely beneficial to them because they're looking for new and innovative ways to grow their business.”
Education Week is important to the overall health and future of the specialty equipment industry, he added, because many of the seminars cover day-to-day business practices, while others are designed to help SEMA members develop new marketing techniques.
Mr. MacGillivray said the Diamond Bar-based group is encouraging its members and attendees to maximize their time at the show by utilizing the “My Show Planner” tool on its Web site, www.semashow.com. Presented in a calendar format along with a conflict manager, the tool is designed to assist attendees with scheduling for seminars and business meetings and, SEMA said, also can assist attendees in choosing which exhibitors to visit and their booth locations.