SINGAPORE (Oct. 11, 2005) — Singapore-based tire and wheel wholesaler Stamford Tyres Corp. Ltd. has hired former Continental Tire North American Inc. and Bridgestone/Firestone executive Jim Seidel to head up its entry into the commercial tire business in North America.
Mr. Seidel, 38, was named COO and vice president of Stamford Tires & Wheels Inc., a subsidiary of Stamford Tyres in Medley, Fla., effective Sept. 15. He is responsible for the sales organization and research, product development, manufacturing and logistics of the unit´s commercial tire business for North America.
Up to now, Stamford has not distributed tires in the U.S. or Canada, using its 20,000-sq.-ft. Miami-area warehouse to service Latin America and the Caribbean.
Stamford will begin early next year with a full range of radial Sumo Firenza truck tires, made in China to Stamford's specifications, according to Hanifah Abu Bakar, CEO of Stamford Tires. Passenger, light truck and other tire types will follow later, she said.
Stamford already distributes in North America its own range of SSW wheels, made in Thailand.
Mr Seidel is a 16-year tire industry veteran, starting with Bridgestone/Firestone in the commercial truck tire division. He become national sales manager for Great American Tire & Auto, a national passenger and light truck retailer, in 2003. Last year he moved to Continental Tire as director of dealer sales for Continental, General and private brand passenger and light truck tire sales in the U.S., Canada and Puerto Rico.
Stamford Tyres President Wee Kok Wah cited Mr. Seidel's “keen business sense” and “passion for our business and our company” for his selection to head up Stamford's drive into North America.
Established in the 1930s, Stamford Tyres is a global tire and light alloy wheel specialist, operating distribution companies in a dozen countries on five continents. Besides its proprietary Sumo, Sumo Firenza and Stamford Wheels brands, it distributes and retails brands such as Falken, Dunlop, Continental and Toyo throughout Asia. It has retail outlets in Singapore and Malaysia and its own wheel manufacturing subsidiary in Thailand.
It has contract manufacturing agreements with tire makers in China, Japan, Vietnam, Thailand and Indonesia.
Stamford reported sales of $114 million in fiscal 2005.