CENTENNIAL, Colo. (Oct. 10, 2005) — Big O Tires Inc. has named Steve Steffens to fill a newly created position of marketing vice president.
Carl Finamore, Big O's chief operating officer, said Mr. Steffens' new responsibilities will include working with the company's marketing and advertising group in building the Big O brand and continuing efforts to bring a retail focus to the company's advertising and promotional efforts. He will work closely with the company's regional marketing committees and will strive to increase market share in every area Big O serves, the company said.
Mr. Steffens has more than 35 years of experience in the automotive industry and more than 30 years in marketing and advertising. He most recently served as Big O's western division vice president.
A graduate of the University of Kansas with a degree in advertising, Mr. Steffens has also held a number of key senior level marketing and sales positions with other companies, including Parts America, Merchant's Tire and Tire Centers L.L.C.