In an effort to combat a shortage of workers in the retread industry, the Tire Retread Information Bureau (TRIB) plans to promote careers in retreading to high school and vocational school students.
TRIB plans to produce a CD that explains the retread industry, jobs available, skills needed and career opportunities and then plans to distribute it to vocational teachers, school guidance and career counselors and service clubs, according to Managing Director Harvey Brodsky.
Mr. Brodsky said the goal is to ``sell'' the retread industry to vocational teachers with the hope that they can encourage students to pursue retreading careers.
``We're very serious about this,'' Mr. Brodsky said. ``I can't believe that there aren't kids out there that want to work. It's just a question of somebody has got to bring it to their vocational school's adviser's attention or to the kids' attention and say, `Hey, this is interesting. How about getting a tour of a retread plant?'''
At a TRIB board meeting last fall, several members complained to Mr. Brodsky about the problem of finding workers and asked that TRIB help with recruitment. So TRIB will try to mail the CD to all vocational schools in the U.S. and Canada, and it also plans to mobilize its members to speak at their local Kiwanis and Rotary Club meetings.
``The biggest problem service clubs have is, `Who are we going to have speak next month?' So we're going to be encouraging our members to go out with our CD,'' Mr. Brodsky said, adding that TRIB intends to do everything possible to capture the attention of young people.
The CD will feature images of retread plants and retreaders speaking on opportunities and training available in the industry.
TRIB recently sent out a questionnaire to its members asking for input on retreading careers and will feature some comments on the CD. Mr. Brodsky said he is waiting to hear back from members before proceeding with the CD's production.
He said he expects to have a program to present to the board at the upcoming Specialty Equipment Market Association (SEMA) show and have the CD finished by January.