Tenneco counts on shock sales
MONROE, Mich.-Tenneco Automotive Inc. is trying to scare up some sales of shocks and struts with its fall ``Count Shockula'' promotion.
Vehicle owners will receive a cash-back rebate on one premium replacement Monroe shock or strut with the purchase of three qualifying units in September or October. The Monroe-based company said it developed ``Count Shockula'' last year to remind consumers that ``they can help protect their driving safety by having shocks, struts and other safety-critical undercar components inspected as part of their fall maintenance regimen.''
Tenneco recommends replacing shocks and struts at the 50,000-mile mark to help improve ride and handling.
Consumers purchasing three premium Sensa-Trac or Monroe Reflex shocks or struts or Monroe Gas-Magnum shocks from a participating dealer will qualify for a mail-in rebate equal to the value of the fourth unit for the same vehicle. The promotion also covers the Monroe brand's new Reflex Monotube shocks for light trucks and sport-utility vehicles.
For more information, visit www.monroe.com.
Visteon offering parts spiffs
VAN BUREN TOWNSHIP, Mich.-Shops installing premium-quality replacement alternators and starters from Visteon Corp. are in line to earn gift cards with a promotion running through Sept. 30.
The firm said qualifying service providers can earn a $25 American Express gift card and 12 bonus points for every dozen 100-percent new or remanufactured Visteon alternators or starters they install. Points can be redeemed for various types of apparel. Shops completing 12 installations during the program period also will receive a free Visteon point-of-sale merchandising kit.
For more information, visit the Visteon aftermarket Web site at www.evisteon.com.
Affinia pushes `bay days' promo
McHENRY, Ill.-Affinia Group Inc.'s Under Vehicle Group has launched a sales initiative to increase product sales for Raybestos brake and Spicer chassis brands.
The promotion, dubbed ``Bay Days,'' will run through October. The global automotive components supplier's sales force ``will be targeting non-buying service dealer/technician prospects for brief in-person sales calls in which key advantages about the brands will be communicated,'' the McHenry-based company said.
Affinia markets under-hood and under-vehicle products under brands including Wix, Raybestos, Aimco, Spicer, McQuay-Norris, Nakata, Urba and Quinton Hazell.
More information on the promotion is available at www.affiniagroup.com.