Goodyear plants dropping Kelly name
TYLER, Texas-Soon none of Goodyear's tire plants will carry the Kelly-Springfield moniker once the tire maker changes the names of two plants.
The Tyler plant recently took on Goodyear's name, and the company's factory in Fayetteville, N.C., will follow suit in the next few weeks, a Goodyear spokeswoman said. The change reflects the strength of the Goodyear brand in the market as well as the cohesiveness of the company, she explained.
``It's all part of Goodyear now,'' she said.
Goodyear's Freeport, Ill., plant also is under the Kelly name, but that is not included in the move because it's involved in the in-progress deal to sell Goodyear's North American farm tire business to Titan International Inc.
Akron-based Goodyear bought Kelly-Springfield Tire Co. in the mid-1930s and integrated the wholly owned subsidiary in 1999.
MATT names new PR manager
GREENVILLE, S.C.-Herb Johnson, formerly general business director of Michelin North America Inc.'s Alliance program, has been named public relations manager for Michelin Americas Truck Tires (MATT).
Mr. Johnson, a 28-year veteran of Michelin, was named to the Alliance post in 2003 after serving as director of motorsports. A Michelin spokeswoman said the tire maker has not yet named Mr. Johnson's replacement for leading the Allliance program.
Car care month coming in Oct.
BETHESDA, Md.-After a short absence, October again is part of the Car Care Month campaign.
Originally the sole ``National Car Care Month,'' October was replaced by events in April in 2003. The Car Care Council, organizers of the ``Be Car Care Aware'' consumer campaign, decided to put an October event back on the schedule as ``Fall Car Care Month'' to prepare motorists for winter.
``Fall is an ideal time for a vehicle reality check-up,'' said Rich White, executive director of the council. ``Summer vacations are over, students are back in school and winter is just around the corner. Promoting maintenance to consumers in October can mean increased sales and service for repair shops and parts stores.''
The event was switched to April by the council in a bid to capture motorists before they head out on summer vacations.
The fall promotional posters and banners have been added to the council's point-of-sale kits. Shops that purchase the kits will be featured in a store locator on www.carcare.org. The kit also includes materials for next April's event.
Nissan extends alignment warranty
DETROIT-Nissan North America Inc. has extended front-end alignment warranties for 2003 and 2004 model year 350Zs in what it hopes is the final installment of a recurrent ``tire feathering'' saga.
All 2003 350Zs are now covered for 36 months from the original in-service date or until Oct. 31, 2005, whichever comes later, and unlimited mileage. Model year 2004 cars are covered for 36 months and unlimited mileage. Model years 2005 and 2006 aren't included.
Nissan initially extended warranties to two years from the original in-service date for all 2003 model year 350Zs after owners complained of excessive front tire noise problems.
Nissan earlier attempted to correct the malady by adjusting front toe settings, but some owners reported the problem returned. Nissan now will equip cars with Z-unique Bridgestone Potenza RE040 front tires that feature a modified tread pattern more resistant to tire feathering. Nissan said properly aligned cars fitted with the new rubber ``have experienced virtually no incidents of tire noise.''
Nissan will pay for a portion of the replacement tire cost, up to the full amount for worn tires with more than 4/32-inch of measurable tread remaining. Nissan also will reimburse owners who replaced their front tires prior to the warranty extension.
The car maker began mailing warranty notifications on Aug. 8.
Goodyear reviews ad, PR agencies
AKRON-Goodyear has appointed consulting firm Jones Lundin Beals to manage the tire maker's upcoming review of advertising and public relations agencies.
The reviews will include a search for an advertising agency to handle strategic planning and creative assignments for the Goodyear brand in the U.S. The consulting firm also will help review public relations agencies.
Current ad agency Arnold Worldwide was invited to participate in the review, Goodyear said, while Media Planning Group will continue as the company's media planning and buying agency.
The Akron-based tire maker said it expects to select agencies in the fourth quarter.