TYLER, Texas (Aug. 23, 2005) — Soon none of Goodyear's tire plants will carry the Kelly-Springfield moniker as the tire maker changes the names of two plants.
The Tyler plant recently took on Goodyear's name, and the company's factory in Fayetteville, N.C., will follow suit in the next few weeks, a Goodyear spokeswoman said. The change reflects the strength of the Goodyear brand in the market as well as the cohesiveness of the company, she explained.
“It's all part of Goodyear now,” she said.
Goodyear's Freeport, Ill., plant also was under the Kelly name, but that is not included in the move because it's involved in the in-progress deal to sell Goodyear's North American farm tire business to Titan International Inc.
Akron-based Goodyear bought Kelly-Springfield Tire Co. in the mid-1930s and integrated the wholly owned subsidiary in 1999.