GREENVILLE, S.C. (Aug. 19, 2005) — Michelin North America Inc. will launch its “World's Hottest Mustang” sweepstakes under its BFGoodrich brand, offering a custom-built Ford Mustang GT as the grand prize.
Starting Aug. 20, the Mustang will be on display at the Woodward Dream Cruise event in Detroit. Registration for the contest will be open there as well as online at www.bfgoodrichtires.com/winmustang. Registrants must be 18 years or older and are limited to one entry per week per person until the sweepstakes ends on Dec. 31. A winner will be announced next year.
“I've been up close with plenty of customized rides, and this looks as hot as any Mustang I've ever seen,” said Owen Schiano, brand director for BFGoodrich.
The Mustang was customized by car designer Chip Foose.