WAYNE, N.J. (Aug. 19, 2005) — Hankook Tire America Corp. has named four winners in its Ventus Tire “Getaway” Giveaway.
The online promotion, which ended May 31, received a greater response than anticipated, the tire maker said. Four winners were selected at random to receive a $5,000 gift certificate to a select Four Seasons Hotels & Resorts destination in the U.S. or Puerto Rico, plus first-class round-trip airfare for two to the chosen location.
The sweepstakes was launched in the spring to coincide with the release of the Ventus V4ES premium ultra-high performance all-season tire.
“The Ventus Tire 'Getaway' Giveaway was extremely effective in communicating the right message to the right audience,” said Bill Bainbridge, Hankook's marketing director. “The Web site received a significant number of hits, and thousands of visitors entered the contest and explored the information throughout the site. It was a winning effort all the way around.”
Fifty first-prize winners also received digital cameras. Another 250 second-prize winners received a prepaid MasterCard gift card worth $20.