PHOENIX (Aug. 1, 2005) — Carlisle Tire & Wheel Co. will broaden the Cragar line of wheels to include sizes for the larger, more popular pickup trucks and sport-utility vehicles (SUVs) as part of its license renewal with Global Entertainment Corp.
“The new agreement provides capacity to build a full line of our famous wheels in the latest sizes and applications,” said Sean McGarry, vice president of business development for Cragar. “The muscle car is back, along with high-powered trucks and SUVs, so the timing couldn't be better. Through Carlisle, Cragar wheels will be sold for some of the most sought after and exciting American performance cars and trucks on the market today.”
Global Entertainment, an integrated entertainment and sports company, arena development and licensing company, renewed the Cragar contract with Carlisle for 10 years.
Carlisle Tire, a unit of Carlisle Companies Inc., has made and sold the Cragar specialty steel-based wheel line since 1999 under license, originally with Cragar Industries Inc. and more recently with Global Entertainment, Cragar's exclusive marketing agent. Phoenix-based Cragar retrenched its business in 1999 following financial difficulties, becoming primarily a licensor of the Cragar name and brands.
“The Carlisle licensing agreement is a piece of a larger strategic licensing program for the Cragar brand,” said Rick Kozuback, president and CEO of Global Entertainment. “Staying true to our past, Cragar is putting itself back into the authentic performance parts business, licensing its brand to strategic partners that build and distribute performance brakes, exhaust, superchargers and similar equipment. It seems to be 1969 all over again.”
Carlisle produces the full line of Cragar Classic Wheels, including the S/S, Star Wire, True Spoke, Keystone Klassic and Street Super Trick wheels, Cragar said.
Weld Racing Inc. makes the non-cast wrought aluminum alloy rims.