FULLERTON, Calif. (July 21, 2005) — Yokohama Tire Corp. this week is marking the official launch of its Advan ultra-high performance brand with about 30 tire dealers at a ride and drive event at Infineon Raceway in Sonoma, Calif.
The Advan lineup—the first tires of which were showcased at the 2004 Specialty Equipment Market Association show—will include the Neova, S.T., Sport, A048 and S.4. The Neova is now available in the U.S. in 12 sizes for ultra-high performance sports cars, Yokohama said.
The Advan S.T. carries W- and Y-speed ratings for sport-utility vehicles while the Advan Sport is designed for coupes and sedans. The Advan A048 is a DOT-marked racing tire. The Advan S.4, an all-season replacement ultra-high performance tire, will be sold only in North America.
“Yokohama has always been known as a top performance tire manufacturer, and now with the launch of Advan we will be able to solidify Yokohama as the pinnacle of performance tires,” said Art Michalik, director of marketing for Yokohama.