Toyo rolls out sunglasses promo
CYPRESS, Calif.-Toyo Tire (U.S.A.) Corp. is celebrating the 60th anniversary of the Toyo Group by offering a free pair of Dragon sunglasses with the purchase of Toyo Proxes tires.
Beginning July 1, consumers who buy any set of four Proxes T1R, Proxes T1-S, Proxes 4 or Proxes S/T tires will get a pair of Dragon shades valued at up to $90 retail. The promotion ends on Sept. 5. More information can be found at www.toyo.com.
Toyo also began on June 1 its ``Catch Our Drift Sweepstakes'' in which a winner will drive away with a 2005 Ford Mustang GT styled after the Toyo Tires Ford Mustang Drift Car. The sweepstakes runs until Dec. 31.
Maxxis tire now available online
SUWANEE, Ga.-Maxxis International is offering its Creepy Crawler off-road tire-popular with professional rock crawlers-online via the Maxxis eStore at www.maxxis.com.
The Suwanee-based tire maker, a subsidiary of Cheng Shin/Maxxis in Taiwan, said online purchases include free shipping to the 48 contiguous states.
The Creepy Crawler has garnered praise from 4Wheel Drive Sport Utility Magazine as well as many rock crawlers, according to Maxxis, which noted the tire offers durability and claw-like traction on uneven terrain.
A new Maxxis extreme off-road tire, the Trepador, is slated for release in the near future and will be available through authorized Maxxis dealers, the company said. Additional information on the Trepador also can be found at www.maxxis.com.
Cooper mobile tour hits the road
FINDLAY, Ohio-Cooper Tire & Rubber Co. is taking a marketing exhibit targeted toward performance-minded audiences to custom car enthusiast shows in what the company is calling the 2005 Cooper Tire Mobile Tour.
``We expect the mobile tour to raise Cooper's visibility and encourage brand interaction with the tuner market, one of our most rapidly growing consumer groups,'' said Dave Craig, director of North American advertising for Cooper. ``Through venues such as Hot Import Nights, Formula Drift events and Funkmaster Flex Custom Car & Bike Shows, we'll have the opportunity to engage customers one-on-one, increase awareness and build consumer loyalty.''
The interactive tour will feature high-definition racing simulators and a mega-sound system accompanied by high-energy animation displays on twin 45-inch, flat-panel televisions. Web kiosks also will allow visitors to explore Cooper Tire's new enthusiast-focused microsites, located at www.cooperzeontires.com.
The product focus of the 2005 mobile tour is the Cooper Zeon line of ultra-high performance tires, including the 2XS, ZPT and XST, which are designed to match a vehicle's performance capabilities by providing the driver with an enhanced degree of handling, grip and cornering capability.
The tour will travel from June through December to Atlantic City, N.J.; Sonoma, Calif.; Kansas City, Mo.; Mansfield, Mass.; Chicago; Irwindale, Calif.; Chula Vista, Calif.; Pleasanton, Calif.; Phoenix; Pomona, Calif.; and Anaheim, Calif.
Goodyear debuts truck tire Web site
AKRON-Goodyear has unveiled a commercial tire Web site that touts its service business push.
Steve McClellan, vice president of Goodyear commercial tire systems, said the Web site, www.goodyear.com/truck, includes tire evaluation software tools now available to fleets, new emergency road service and information on tire inflation and load capacities.
Goodyear emphasized that the launch of the Web site coincides with a new study by Havill & Co., a transportation research and consulting firm, that shows trucking companies are outsourcing tire and equipment maintenance work in greater numbers.
Faced with rising fuel and tire costs, more fleets and independent truckers ``want more than just a tire purchase. They want someone to manage their overall tire and wheel needs, and that's our expertise,'' Mr. McClellan said.
The site addresses the following service solutions with shortcuts on the homepage to lead customers to information more quickly:
* Fleetwise detailed tire analysis available 24 hours a day;
* TVTRACK software that tracks tire performance and links data to key vehicle parameters;
* Tire value calc software calculates new tire, retread and rotation changes that impact operating costs;
* Safety tips and load/inflation tables to help maximize tire wear and performance;
* Reduced downtime and costs for tire-related emergencies through 4-TIRES-NOW roadside assistance; and
* Detailed service manuals that specify tire inflation, vibration solutions and proper alignment.
``Our vision is to do more than just manufacture quality tires,'' Mr. McClellan said. ``We want to create business solutions that are measurable, repeatable and sustainable. That means working with end users to manage their tires from original equipment to replacement and retreads and delivering service and value along the way.''