Visteon offering spiffs on alternators, starters
VAN BUREN TOWNSHIP, Mich.-Visteon Corp. is offering various bonuses to auto service providers installing the company's premium-quality replacement alternators and starters.
According to Visteon, qualifying installers can earn a free $25 American Express gift card and 12 bonus points for every 12 100-percent new or remanufactured Visteon alternators or starters they install. The points can be redeemed for a range of apparel items. The program runs through Sept. 30.
Shops completing 12 installations during the program period also will receive a free Visteon point-of-sale merchandising kit, the company said. It added that Visteon alternators and starters meet the same strict quality standards as original equipment underhood components.
For more information, contact a Visteon parts distributor or access the company's aftermarket Web site at www.evisteon.com.
Unperformed repairs hit $56 billion-report
RESEARCH TRIANGLE PARK, N.C.-Some $56 billion worth of necessary auto aftermarket service remained unperformed in 2004, according to a report from the Automotive Aftermarket Suppliers Association (AASA).
The AASA is among three market segment associations organized by the Motor & Equipment Manufacturers Association (MEMA).
Undercar products such as brakes, shocks, struts, exhaust systems and catalytic converters led the list of neglected parts, according to the AASA. Because of high gas prices, motorists paid attention only to those parts that added to a vehicle's fuel efficiency, such as parts involved in tune-ups, the association noted.
BP launches online ad tool for Castrol promos
WAYNE, N.J.-BP Lubricants USA Inc. has launched an interactive Web program, dubbed the Castrol Media Builder, for installers to create customized advertising and promotional materials.
The Wayne-based company said the Web site features an easy-to-use, point-and-click program that guides installers through a process to help them create ``premium marketing designs and layouts for use in numerous applications,'' without the expense of having to hire a graphic designer.
The program allows users to create and customize advertisements for use in newspapers, flyers, coupon sheets or direct mail pieces. All materials are created as high-resolution PDF files that are sent via e-mail directly to the installer or a designated printer.
Current Castrol oil installers can access the program via www.castrolcustomer.com. Product information is available through a Castrol sales representative or by calling (888) 227-8765.
New ball joint, tool marketed by Moog
SOUTHFIELD, Mich.-Federal-Mogul Corp.'s Moog Chassis Parts division is marketing a repair solution it said makes lower ball joint replacement faster and easier on several Ford Motor Co. models.
The company claims Moog's T40256 ball joint replacement tool and new K8687 Problem Solver lower ball joint will enhance component performance, enabling service shops to increase bay productivity and customer satisfaction by speeding the repair process and minimizing component failure issues. The parts are available for 1996-2004 Ford Taurus and Mercury Sable models and 1995-98 Lincoln Continental models.
For more information, contact a Moog supplier or log onto the company's Web site at www.federal-mogul.com/moog.
Sears picks Hunter's on-car brake lathe
HOFFMAN ESTATES, Ill.-Sears Holdings Corp. has selected a Hunter Engineering Co. on-car brake lathe exclusively for its 850 retail auto service centers nationwide.
Sears Automotive Group chose the Hunter OCL400 after an intensive six-month evaluation that included performance comparison tests in 50 stores, it said. The equipment ``excelled in ease of use, speed of cut, accuracy and the ability to eliminate brake noise and pulsation-the two most common causes of customer comebacks,'' the retailer said in explaining its choice.
``Testing of this sort is often done in a laboratory setting, but our evaluation was hands-on, conducted in our stores by our technicians,'' said George Hoffman, the automotive group's supply and equipment buyer.
Hunter also is the sole provider of alignment and lift rack equipment to Sears Auto Centers, Hoffman Estates-based Sears said.
Hunter, based in Bridgeton, Mo., said the OCL400's ServoDrive system supports features such as Pro-Comp computerized compensation and ACT (Anti-chatter Technology), which oscillates machining speed to virtually eliminate vibration buildup and finish degradation during rotor machining.