IRVINE, Calif. (June 9, 2005) — A new online sales training Web site for the motorsports industry has been launched.
MotorsportsUniversity.com claims it provides a single destination for manufacturer training and a resource for persons selling motorsports products.
The site's creator, Innovate Media, calls it a resource geared for sales persons at motorsports retailers, auto parts stores, machine shops and other businesses that sell products to the automotive racing, tuner and street performance markets. The Web site provides free training with the goal of helping salespersons get a better understanding of the motorsports products they are selling and help with improving sales skills.
Patrick Thompson, president of Innovate Motorsports, said his company uses the Web site to reach its sales force and end-users. “Motorsportsuniversity.com has been a tremendous resource to our sales staff. By offering our training online, we've reduced our expenses and created a more comprehensive resource that's available to anyone—24 hours a day, seven days a week,” he said in a prepared statement.
Users are able to access a variety of companies offering both corporate and product-oriented information. Innovate Media said its site offers free placement of training content and general company information, new product information and upcoming release dates, and real-time streaming media videos with product overviews, applications and instructions. It also provides services to manufacturers that include creating training content via text training modules, flash presentations, videos and online communication tools via blogs.
The Web site, at www.motorsportsuniversity.com, also includes motorsports news, tech notes and Web forums.