Gross Tire Center Inc. saw more vehicles go through its tire inspection lanes during the single-outlet dealership's 2nd annual event during National Tire Safety Week.
The event on April 30 actually was helped by rainy weather. Owner Kerry Gross rented a large tent in anticipation of the rain, and the awning seemed to draw more attention to the inspection lanes, he said. This year 62 cars went through, up from about 50 last year.
Gross Tire again had a live radio broadcast plus a four-tire giveaway and ``goodie'' bags filled with tire gauges, key chains, pens, safety books and other items. Mr. Gross said he hounded all of his vendors for the items.
``I was just mobbed with stuff,'' he said.
In the inspection lanes, two men checked motorists' air pressure and tread depth. One woman who had never gone to Gross Tire before but was a fan of the local radio station found out one of her back tires had only 10 psi in it, Mr. Gross said. In a live interview with the station, she mentioned how much she appreciated the effort by Gross Tire. She then came back on May 3 to buy four new tires.
Mr. Gross said it was too early to tell whether his sales overall increased as a result of the event.
Mr. Gross decided to participate in the Rubber Manufacturers Association's National Tire Safety Week last year after reading in Tire Business about a similar event held by Iowa dealer Tim Reece of R&W Tire & Turf.