Tenneco Automotive Inc. has launched a high-visibility year-long advertising campaign to underscore its 50,000-mile shock/strut service message.
The firm, marketer of Monroe-brand replacement shock absorbers and struts, Rancho shocks and exhaust systems and products under the Monroe and Walker brands, plans to place hundreds of 30- and 60-second commercials on more than 300 ESPN ABC Radio Group affiliates. The campaign, rolled out Feb. 28, also will include ads during broadcasts of Major League Baseball games and spots during ESPN's ``Dan Patrick Show.''
Additionally, the Lake Forest-based company said it will place what it called ``heavy-up'' advertising spots in 10 leading U.S. markets through the campaign's extensive local activation component, which will include dealer-focused events as well as other brand-building activities.
Last year Tenneco began advising motorists to replace shocks and struts at the 50,000-mile mark in order to maintain ride control integrity.