Michelin North America Inc. has signed a licensing agreement with private brand tire marketer Coker Tire Co. for aftermarket products, including garage accessories, personal accessories, apparel, memorabilia and collectibles.
The agreement between Michelin Lifestyle Ltd.-which handles Michelin's consumer goods licensing business-and Coker Tire calls for the development and marketing of a selection of Michelin-branded products. The items will be sold through Coker Tire's catalog operations and online store.
``This is an exciting opportunity for Coker Tire, and we are looking forward to working closely with Michelin to develop, design and market quality items for auto enthusiasts, hobbyists and collectors that can augment their automotive lifestyle,'' said Corky Coker, president of Chattanooga, Tenn.-based Coker Tire.
Some products already are available, including canvas travel pouches, travel bags, vintage Michelin ad signs and a series of six Michelin man posters from the early 1900s.