DETROIT (April 26, 2005) — Michelin North America Inc. has named Stewart Reed the design jury chairman for its 2006 Michelin Challenge Design competition.
A three-time Michelin jury member, Mr. Reed has extensive design experience with this year's chosen theme, “California design,” according to the tire maker. He was recently named chairman of the transportation design department at his alma mater, Art Center College of Design in Pasadena, Calif.
Mr. Reed, a 1969 grad of the college, has spent his career in automotive design, including stints with Chrysler Corp., Toyota and Prince Corp., now part of Johnson Controls.
“Stewart has played an integral part in our five-year history of Michelin Challenge Design,” said Tom Chubb, vice president of marketing for Michelin Automotive Industry Division. “His experience with California design, new technologies and the Michelin Challenge Design program, make him the ideal choice to chair the jury.”
Additional members of the jury will be announced soon. Michelin said the jury will convene in July to review works from more than 160 entrants representing 40 countries. Designs selected by the jury will be displayed within the Michelin exhibit at the 2006 North American International Auto Show.
The 2006 challenge theme has been expanded, Michelin said, to include the fusion of design and innovative automotive technologies—a change expected to encourage entries that are the result of teamwork between design and engineering. The program will display vehicles and vehicle design concepts for the California market that incorporate an alternative power train; consider the effect of that power train on tire size and appearance; and define the role that electronic transducers embedded in the tire could play in the tire/vehicle system.
Michelin will accept preliminary registrations until April 28. Information on Michelin Challenge Design—including 2006 entry requirements, themes, news and details—is available at: www.michelinchallengedesign.com.