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April 18, 2005 02:00 AM

Michelin adds touring, performance tires to stable

Tire Business Staff
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    GREENVILLE, S.C. (April 18, 2005) — Michelin North America Inc. has added touring and sport performance products to existing tire lineups.

    The company said it has added the Pilot MXM4 and Energy MXV4 tires to its touring stable as well as the Pilot Exalto A/S to its sport lineup.

    The Pilot MXM4 is a luxury performance tire, and the Energy MXV4 is a “near luxury” touring tire with emphasis on comfort and wear, Michelin said. The Pilot Exalto A/S is an all-season tire that emphasizes handling. It is the latest in the Michelin Pilot series of products.

    “Touring and Sport performance tires are designed for different markets with different consumers who drive different vehicles and have different lifestyles,” said Sheryl Henderson, director of the Michelin brand for Michelin Americas Small Tires. “Attempting to cover these two markets with a single tire line would be like trying to surf and snow-board on the same board.”

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