NASHVILLE, Tenn. (April 8, 2005) — Just in time for National Car Care Month and tire safety week, Bridgestone/Firestone has launched a special “Need New Tires” promotion, which began April 7 and will run through May 7.
The promo offers consumers a rebate of up to $100 with the purchase of four select Bridgestone brand tires.
“At Bridgestone/Firestone we understand the difference between wants and needs,” said Phil Pacsi, executive director of consumer tire marketing for Bridgestone/Firestone North American Tire L.L.C. “Tires are certainly a necessity: They support the load of your vehicle; when properly inflated they offer fuel savings, which is critical with today's skyrocketing gas prices; and tires offer peace of mind when selected with key attributes such as wet traction design, run-flat technology or specific compounds or design for better grip in rugged or difficult terrain.
Mr. Pacsi added that the company's latest promotion “was born out of the fact that tires are often critically overlooked and that they should not be taken for granted.”
The Need New Tires effort is running in conjunction with the automotive aftermarket's National Car Care Month activities as well as National Tire Safety Week, April 24-30, which is sponsored by the Rubber Manufacturers Association (RMA). The Car Care Council spearheads the car care month effort through its consumer education campaign, “Be Car Care Aware,” which promotes the benefits of regular vehicle care, maintenance and repair.
More than 10,000 tire and auto service outlets participate in the RMA's initiative through the distribution of educational brochures and other efforts to promote tire and auto safety. Nashville-based BFS said it participates in tire maintenance and safety efforts through its retail tire centers and its www.tiresafety.com Web site.