NEW YORK (March 29, 2005) — Hip-hop musician Sean “P. Diddy” Combs is teaming up with Weld Wheel Industries Inc. to create a line of aluminum wheels dubbed the “Sean John Wheel” line.
Launched at the Greater New York Auto Show, the line will comprise one- and three-piece precision-forged aluminum wheels for the sport truck, luxury sport-utility vehicle (SUV) and high-end American and German luxury car markets, according to statements issued by Mr. Combs and Kansas City, Mo.-based Weld Wheel.
The line is designed specifically to reflect the “sexy, sophisticated P. Diddy lifestyle image,” according to SJC Wheels L.L.C., a 50-50 joint venture between Mr. Combs' Bad Boy Worldwide Entertainment Group and Weld Wheel. The wheels—a series of nine designs ranging from six to 18 spokes—are expected to retail between $700 and $3,000 each beginning next month, SJC Wheels said.
Sean John Wheels are custom crafted for strength, lightness and optimum brake cooling ability, the company said, while combining “stylish, aggressive multi-spoke designs with an aura of elegance.”
“Wheels have become a fashion statement"a badge of taste and style,” Mr. Combs said. “We see an opportunity to bring excitement to the wheel category by delivering the Sean John sophisticated design with the best quality production.”
“We are extremely excited to partner with Sean Combs in his initial venture into the automotive aftermarket arena,” said Greg Weld, president and CEO of Weld Wheel.”We've worked closely with him to create wheels with the quality and eye-catching appeal inherent in his other business enterprises.”
Weld Wheel was founded 33 years ago in Kansas City. It makes custom wheels for cars, light trucks/SUVs and motorcycles and bills itself as the world's largest maker of racing wheels.