NASHVILLE, Tenn. (March 16, 2005) — Bridgestone/Firestone for the fourth year will sponsor Keep America Beautiful's Great American Cleanup.
The tire maker said it will participate in the annual effort through its company-owned retail stores. For the event, BFS retail stores will recycle—for no charge—scrap tires from community cleanup days, do-it-yourself used engine oil and automotive batteries. Many retail outlets also will participate in local community cleanup events.
The Great American Cleanup runs from March through May. In 2004, volunteers collected 1.2 million scrap tires, eliminated 2,600 illegal dump sites and picked up more than 150 million pounds of litter and debris. Volunteers also restored playgrounds and planted 131,000 trees, flowers and bulbs, the Nashville-based company said.