This 1927 Goodyear ad, featured in the Saturday Evening Post, promoted Goodyear snow tires and their traction capabilities. The tagline reads: ``Even in snow there is security underwheel if you ride on `the world's greatest tire.' The thick sharp-edged blocks of the new-type All-Weather Tread bite deep and grip tight, imprinting that safe and slipless Goodyear pattern which is the treadmark of greater traction, smoother going, longer wear.''
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