This 1927 Goodyear ad, featured in the Saturday Evening Post, promoted Goodyear snow tires and their traction capabilities. The tagline reads: ``Even in snow there is security underwheel if you ride on `the world's greatest tire.' The thick sharp-edged blocks of the new-type All-Weather Tread bite deep and grip tight, imprinting that safe and slipless Goodyear pattern which is the treadmark of greater traction, smoother going, longer wear.''
Flashback...
Letter
to the
Editor
Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].