Big O Tires Inc. has retained Bandy Carroll Hellige (BCH) Advertising as its ad agency of record for the Louisville metro market and some contiguous secondary markets.
Louisville-based BCH, which was founded in 1998, said it will lead Big O through brand development and implement advertising and marketing strategies to help it increase sales, drive traffic into Big O's retail outlets and increase telephone inquiries. ``We'll be helping Big O identify and capitalize on its strengths. Specifically, we'll be promoting their vast selection of tires and their fast service,'' said BCH Partner Tim Hellige.
BCH also will help Big O promote its other products and services including shocks, struts, tire balancing, alignments and brakes.
Big O is owned and operated by Palm Beach Gardens, Fla.-based TBC Corp. There are a dozen Big O franchised outlets in the Louisville metro area and 25 within a 50-mile radius of Louisville, according to the dealer locator on the firm's Web site. There are more than 600 Big O locations in North America-in 15 states west of the Mississippi River and five Midwestern states and in British Columbia.
TBC also operates retail chains Merchant's Tire Inc., National Tire & Battery (NTB) and Tire Kingdom Inc.