DENVER, (March 9, 2005) — The Rocky Mountain Automotive Press (RMAP) group has named the Bridgestone Blizzak tire the presenting sponsor for the “Best Vehicles of the Rockies” awards.
The RMAP awards presentation will be a highlight event held in conjunction with the Denver Auto Show on March 30-April 3, 2005.
Since 1999, members of RMAP—an organization of professional automotive journalists who live and drive in the Rocky Mountain region—have selected and presented the “Best Vehicles of the Rockies” awards. New vehicles are judged as “best” based on a number of performance characteristics determined as vital to safe and dependable driving in “the inclement weather and often questionable road conditions of the Rocky Mountain area,” according to RMAP President Vince Bodiford. He called the Blizzak a “dependable performer” in snow and ice and thus a “perfect fit” to join RMAP as presenting sponsor for the awards ceremony.
“We're thrilled to have the Bridgestone Blizzak tires serve as presenting sponsor for these awards,” said Phil Pacsi, executive director, North American consumer tire brand marketing, Bridgestone Firestone North American Tire L.L.C. “The Bridgestone Blizzak winter tire leads the industry in providing improved winter driving performance. We are excited to bring its great reputation to the RMAP's award program.”