NASHVILLE, Tenn. (March 7, 2005) — Bridgestone/Firestone is releasing Spanish versions of its “Longer Mileage Program Videos” series on DVD.
The segments are aimed at helping Spanish-speaking fleet managers, drivers, technicians and maintenance personnel learn about common tire-related problems. The videos are available to fleets, dealers and tire-repair facilities.
“Our research indicates many for whom Spanish is their first language prefer listening to technical (information) in Spanish, even when they speak fluent English,” said Don Darden, manager of marketing communications advertising, commercial tire marketing. “Many find it's easier to understand technical procedures, and their recall is higher.”
The DVD, which includes seven segments, is available by calling (888) 511-8065.