LOUISVILLE, Ky. (Feb. 28, 2005) — Big O Tires Inc. has retained Louisville-based Bandy Carroll Hellige (BCH) Advertising as its agency of record for the Louisville metro and adjoining markets.
The advertising agency will handle marketing and advertising assignments for the Louisville metro market and some contiguous secondary markets for the tire retailer, a subsidiary of Palm Beach Gardens, Fla.-based TBC Corp.
Louisville-based BCH, which was founded in 1998, said it will lead Big O through brand development and implement advertising and marketing strategies to help the company increase sales, drive traffic into Big O's retail outlets and increase telephone inquiries.
“We'll be helping Big O identify and capitalize on its strengths. Specifically, we'll be promoting their vast selection of tires and their fast service,” said BCH Partner Tim Hellige.
The agency also will help Big O promote its other products and services including shocks, struts, tire balancing, alignments and brakes.
Big O has more than 600 franchisee- and company-owned stores in 20 Midwestern states, including some 35 outlets in British Columbia. TBC also operates retail chains Merchant's Tire, National Tire & Battery (NTB) and Tire Kingdom Inc.