TOKYO (Feb. 22, 2005) — To promote its Advan flagship performance tire brand, Yokohama Rubber Co. Ltd. will launch a dedicated Web site plus exhibit at the Geneva (Switzerland) Motor Show March 1-13.
The Web site, www.advan.com, will launch March 1 with information about the brand plus links to dealer homepages. A products section will feature the offerings the tire maker will launch this year.
At the Geneva show, Yokohama said it will tout its Advan offerings for sports cars and sport-utility vehicles. The Gemballa Cayenne will be outfitted with 22-inch Advan ST tires.
Yokohama also will exhibit its Zero Pressure System and Support Ring Runflat System plus tire-pressure-monitoring systems.