Skip to main content
Sister Publication Links
  • Rubber News
  • European Rubber Journal
Subscribe
  • Login
  • Register
  • Subscribe
  • Current Issue
  • Mid-Year Report
  • ADAS
  • News
    • OPINION
    • BUSINESS/FINANCIAL
    • COMMERCIAL TIRE
    • GOVERNMENT & LAW
    • Humanitarian Award
    • RETAIL TIRES
    • SERVICE ZONE
    • TIRE MAKERS
    • Best Places to Work
    • RUSSIA WAR IN UKRAINE
  • Data
    • DATA STORE
  • Custom
    • SPONSORED CONTENT
  • Resources
    • Events
    • DIRECTORY
    • CLASSIFIEDS
    • SHOP FLOOR
    • AWARDS
    • ASK THE EXPERT
    • LIVESTREAMS
    • WEBINARS
    • SEMA LIVESTREAMS
    • RUBBER NEWS EVENTS
    • BALANCING
    • DEMOUNTING
    • SAFETY
    • TIRE REPAIR
    • TPMS
    • TRAINING
    • VEHICLE LIFTING
    • WHEEL TORQUE
    • Best Places to Work
  • ADVERTISE
  • DIGITAL EDITION
MENU
Breadcrumb
  1. Home
February 14, 2005 01:00 AM

BFS launches extensive ad campaign for Bridgestone

  • Tweet
  • Share
  • Share
  • Email
  • More
    Print

    Bridgestone/Firestone is launching its most extensive mass-reach TV and print advertising campaign since the 1980s for the Bridgestone brand.

    BFS will kick off the week of Feb. 14 with a full TV campaign for each product family under the Bridgestone brand-Potenza, Dueler, Turanza and Blizzak-and has hired Hollywood director Matthew Rolston to produce the commercials. Mr. Rolston is known for producing TV commercials for Gap, L'Oreal, Old Navy, Revlon and Levi Strauss and music videos for Beyonce, Jessica Simpson, Lenny Kravitz and Madonna.

    The Bridgestone commercials will feature a re-mix of the Rosanne Cash song, ``The Wheel,'' and 22 versions of the Bridgestone brand appearing in 15- and 30-second spots in English, French and Spanish throughout the Americas.

    ``We are enthusiastic about conveying the essence of the Bridgestone brand-innovative, sophisticated and dynamic-in the form of unique music videos, a television advertising approach truly new to our industry,'' said John Gamauf, president of consumer tire replacement sales, Bridgestone/Firestone North American Tire L.L.C.

    The tire maker, based in Nashville, Tenn., introduced rough cuts of the videos last fall at its dealer conference, held during the Specialty Equipment Market Association trade show in Las Vegas.

    The new ``music video'' spots will be seen in 2005 on the following networks: VH-1, Spike TV, MTV, The History Channel, TNT, TLC, HGTV, ESPN, ESPN2, Fox Sports, FX, Comedy Central, TBS, Discovery Channel, SCI FI and USA Network.

    Mr. Gamauf said BFS has customized these spots to include 20 taggable versions of the five product family image spots and will make them available in three languages for dealers to target their customers directly.

    On the print side, Bridgestone ads will appear in these publications: USA Today, People, Playboy, Rolling Stone, AutoWeek, Car & Driver, Motor Trend, Road & Track, Jet, Ebony, People en Espanol, Motor Trend en Espanol, Out and The Advocate.

    New York-based Grey Worldwide produced the 2005 Bridgestone television commercials while Nashville-based Gish, Sherwood & Friends served as creative agency for the 2005 Bridgestone print ad campaign.

    ``We are proud of this pioneering advertising initiative and are excited to show consumers our diverse Bridgestone products in such an artistic light,'' said Michael Fluck, BFS advertising and Internet manager.

    Letter
    to the
    Editor

    Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].

    Most Popular
    1
    Trelleborg Wheel Systems: sales, earnings up double-digits
    2
    ATD bolsters supply chain with addition to leadership team
    3
    Bridgestone extends 'connected vehicle' partnership with Microsoft
    4
    Nokian using historic locomotive to deliver materials in Tennessee
    5
    EVs not far from achieving cost parity
    SIGN UP FOR NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Newsletter Center

    Staying current is easy with Tire Business delivered straight to your inbox.

    SUBSCRIBE TODAY

    Subscribe to Tire Business

    SUBSCRIBE
    Connect with Us
    • Facebook
    • LinkedIn
    • Twitter
    • RSS

    Our Mission

    Tire Business is an award-winning publication dedicated to providing the latest news, data and insights into the tire and automotive service industries.

    Reader Services
    • Staff
    • About Us
    • Site Map
    • Industry Sites
    • Order Reprints
    • Customer Service: 877-320-1716
    Partner Sites
    • Rubber News
    • European Rubber Journal
    • Automotive News
    • Plastics News
    • Urethanes Technology
    RESOURCES
    • Advertise
    • Privacy Policy
    • Privacy Request
    • Terms of Service
    • Media Guide
    • Editorial Calendar
    • Classified Rates
    • Digital Edition
    • Careers
    • Ad Choices Ad Choices
    Copyright © 1996-2022. Crain Communications, Inc. All Rights Reserved.
    • Mid-Year Report
    • ADAS
    • News
      • OPINION
      • BUSINESS/FINANCIAL
      • COMMERCIAL TIRE
      • GOVERNMENT & LAW
      • Humanitarian Award
      • RETAIL TIRES
      • SERVICE ZONE
      • TIRE MAKERS
      • Best Places to Work
      • RUSSIA WAR IN UKRAINE
    • Data
      • DATA STORE
    • Custom
      • SPONSORED CONTENT
    • Resources
      • Events
        • ASK THE EXPERT
        • LIVESTREAMS
        • WEBINARS
        • SEMA LIVESTREAMS
        • RUBBER NEWS EVENTS
      • DIRECTORY
      • CLASSIFIEDS
      • SHOP FLOOR
        • BALANCING
        • DEMOUNTING
        • SAFETY
        • TIRE REPAIR
        • TPMS
        • TRAINING
        • VEHICLE LIFTING
        • WHEEL TORQUE
      • AWARDS
        • Best Places to Work
    • ADVERTISE
    • DIGITAL EDITION