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February 11, 2005 01:00 AM

Michelin '04 sales up 2.1% despite unfavorable euro-dollar rate

Tire Business Staff
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    PARIS (Feb. 11, 2005) – Group Michelin's sales edged up 2.1 percent last year to $19.5 billion as volume grew 2.7 percent, but the firm said the strengthening euro-to-dollar exchange rate held the sales gain down by as much as $625 million.

    Michelin did not disclose earnings at this time but said it expects to report a “visible improvement” over 2003 in its operating performance when it releases an earnings statement on March 15.

    Michelin said it offset recurring external inflationary pressures — including extraordinary raw material price hikes — through a firm pricing policy and an improved product mix. The firm said it gained market share in emerging markets and its targeted segments of high-performance and winter passenger, SUV, truck and earthmover tires.

    In North America, Michelin said overall sales were stable compared with 2003 but that its Michelin and BFGoodrich brands strengthened their positions in the more profitable segments. Overall, Michelin said, “qualitative growth” was recorded, with mass market tires down 4 percent, performance tires up 13.3 percent and SUV/recreational tires up 11.3 percent.

    Original equipment sales were down as part of the firm's “focused growth” strategy.

    On the truck side, Michelin outpaced North American aftermarket growth of 2.7 percent, but it trailed the market on the OE side, choosing not to keep pace with 32-percent market growth with OE customers in order to help satisfy replacement market demand.

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