BEDFORD, Texas (Jan. 26, 2005) — A recent membership survey by the Automotive Service Association (ASA) concluded, among other things, that it pays off for auto service shops to have Internet connections in their service bays.
The ASA said its 2004 “How's Your Business?” survey found a correlation between annual sales and having online access. For example, 19 percent of mechanical businesses with annual sales of $100,000 to $250,000 have service bay Internet access, the Bedford-based association reported in its AutoInc. magazine. But 71 percent of the mechanical shops that have service bay online access have annual sales between $1.5 million and $2 million, it added.
ASA research found that the same correlation between sales and Internet connectivity in service bays didn't seem to have the same impact on collision repair shops.
Of those responding to the annual survey, ASA said 84 percent of mechanical shops and 96 percent of collision shops reported they have Internet access in their front offices.
The association mailed 1,000 surveys to randomly selected mechanical—and an equal number of collision—repair businesses. Nearly 40 percent of the former and 30 percent of the latter replied. The survey's purpose was to provide an accurate benchmark for business owners and those interested in the industry, ASA said.