LAS VEGAS (Jan. 24, 2005) — Michelin North America Inc. has extended its sponsorship of the Las Vegas Founders Golf Foundation's annual PGA event through 2006.
The tire maker signed a one-year agreement last year for the event in Las Vegas. This year's tournament will be Oct. 12-16 and will offer a purse of $4 million. The Las Vegas Founders Golf Foundation has donated more than $10 million to local charities from its operation of various golf events, Michelin said.
“This year, we will associate much more of our brand marketing activities with the tournament and professional golf where possible,” said Sheryl Henderson, director of Michelin brand. “Research shows a clear link among professional golf, the PGA Tour and the car enthusiasts we want to reach.”