Brands listing needed
I always enjoy the ``Book of Lists,'' published in your Dec. 6 issue. What is the possibility of putting together an alphabetic listing of import and domestic private brands?
That way when we get an inquiry on some odd-sounding brand, it would be very easy to look up and see who distributes it.
Maybe there already is such a listing, but I don't recall seeing it.
Inman Tire Service
Editor's Note: Tire Business annually publishes an alphabetical listing of the names of all the flag, associate, private and import brand tires sold in North America along with who markets them. Last year, the ``Brands at a glance'' listing appeared in our May 10 Tire Brands issue. It also is available on the Tire Business Web site, www.tirebusiness.com, although you must be a paid subscriber of the publication to access it. We have sent Mr. Watner a copy of the listing. Others wanting one should contact our circulation department in Detroit at (800) 678-9595.
FET information lacking
Did we miss it or was your publication and the other trade magazines silent on the major changes in the way federal excise tax on truck tires is charged starting on Jan. 1 of this year?
For a commercial dealer, this change was just a rumor in the breeze until the manufacturers came out with comparisons in December.
For a company like ours, it's a major issue and a huge change.
Nichols Truck Tire
Editor's Note: Tire Business published several stories last year on the pending new rules for computing truck tire federal excise tax, the most recent of which appeared in the Dec. 20 issue. The new FET formula, effective Jan. 1, is as follows: 9.45 cents for each 10 pounds of load capacity above 3,500 pounds; for bias-ply and super-single tires, the tax is halved to 4.725 cents. However. the Internal Revenue Service has given tire dealers and manufacturers poor guidance on how to comply with the law, said Roy Littlefield, executive vice president of the Tire Industry Association. In essence, dealers should pass on to customers the FET tax that they paid on any tire in their inventory before Dec. 31, using the old formula, he said. The FET on any tires dealers received after Jan. 1, should be computed using the new formula.
Better preparation needed
I saw the poll on your Web site (www.tirebusiness.com) about whether dealers are getting prepared to service tire pressure monitoring systems and was concerned that 32.8 percent of the dealers who voted (as of Jan. 12) are taking such a cavalier attitude toward a coming trend.
This may be one of the underlying reasons that some of the independents are struggling, whereas those who are more successful tend to see the big picture and are already trained and ready.
As Ben Franklin said, ``By failing to prepare, we are preparing to fail.''
Director of Marketing
American Car Care Centers Inc.