COLOMBO, Sri Lanka (Jan. 11, 2005) — The joint owner of the industrial tire maker Solideal, which operates a tire plant on Sri Lanka, has helped set up an aid fund to help villagers on that island nation who were affected by the recent earthquake and tsunami that struck the region.
The organisation, Adoptsrilanka.com, is set up specifically to help the people of these villages, in an effort to complement international and government relief efforts already under way.
Pierre Pringiers, a Belgian national who is joint owner of Solideal—which does business on Sri Lanka as Loadstar Pvt. Ltd.—teamed up with a Sri Lankan food producer and a hotel/villa owner to set up the fund. The group promotes itself as having intimate knowledge of the local situation and the energy, contacts and motivation to put help quickly where it is needed.
Loadstar is owned jointly by Mr. Pringiers and the Jinasena family of Sri Lanka. The Web site states the fund has raised $300,000 in aid to date.