The 21st annual Clemson University Tire Industry Conference, March 9-11 on Hilton Head Island, S.C., will feature 20 presentations on various topics, including:
* The North American tire marketplace. This presentation will discuss brand shares, tire shipments and market players, as well as explore distribution changes, who is growing and why. Emerging sub-segments of the industry also will be examined.
* The Asian tire market. Economics Professor Dennis Byrne will lead a discussion of the reasons why tire makers are concentrating on Asia and share an analysis of what the changing structure of the industry means for developed areas of the globe. He also will provide a forecast of trends of the Asian tire market.
* Marketing motorsports. Drawing on his company's racing history, Peter Tyson, vice president of advertising, public relations and motorsport for Pirelli Tire North America Inc., will review what can bring a new company into motorsports and how to extract maximum value from the association.
* RFID implementation. This presentation, by Patrick King, global electronics strategy leader for Michelin Americas Research and Development Corp., will focus on the challenges of item-leveling RFID tag tires.
* Looming challenges in the automotive industry. Trends, such as new competitive challenges, changing market conditions and restructuring that have forced a realignment in the auto industry, will be covered.
* Vehicle dynamics development. The tire's role in vehicle-to-road interface will be discussed in this presentation by Frank Taverna, General Motors Corp.'s engineering group manager for vehicle dynamics.
* The effect of oversize tires on vehicle safety. An insurance specialist will discuss what measures have been taken to examine the effect of oversized tires on vehicle safety and uniform inspection guidelines for high-rise vehicles.
* Industry test standards for aged tire durability, by June Satterfield, industry standards and government regulations manager for Michelin North America Inc.
* New technologies to reduce truck tire punctures, by Goodyear's Al Cohn, technical marketing manager, commercial tires.
* The off-road performance of light truck/SUV tires, by Carson Miller, operations manager at Cooper Tire & Rubber Co.
* Truck tire dynamics when mounted in dualed assemblies. Truck tire performance dynamics that determine the tire cost per mile, original tread life, casing durability and retread performance, by Guy Walenga, Bridgestone/Firestone's engineering manager for North American commercial products.
* The changing role of the independent tire dealer. Anne Evans, president of Tyres 2000 Ltd., will illustrate how tire dealers maximize the benefits of buying groups at the same time that they look to undercar service for profitability.
* Updates on trends in the agricultural tire, scrap tire and retread markets, among others.
Hank Hara, Bridgestone/Firestone's executive vice president, tire development and technology, will overview the ag tire market and its trends.
Michael Blumenthal, senior technical director for the Rubber Manufacturers Association, will present information on the state of the scrap tire markets in the U.S., including marketplace and government trends.
Jeff Barlow, president of Green Diamond Tire, will offer a history of passenger tire retreading initiatives and the innovations behind Green Diamond tires.
Joseph Zekoski, Goodyear's director of retread systems, will share the commercial tire and retread performance history while exploring trends in the truck tire industry and their impact on the retread industry. Also, Samuel Daniel Jr., safety standards engineer for the National Highway Traffic Safety Administration, will share current information on the proposed rulemaking for tire pressure monitoring systems.
Robert Geolas, executive director of the newly formed Clemson University International Center for Automotive Research (ICAR), will be the luncheon speaker on March 10.
To register, call Kay James at (864) 656-2200 or register online at www.clemson.edu/success.