FONTANA, Calif. (Dec. 16, 2004) — Kumho Tire U.S.A. Inc. will be the official tire of the Championship Off Road Racing (CORR) Lucas Oil Series in 2005, CORR said.
The racing series said Kumho first got involved with CORR in 2001. In 2004, Fontana-based Kumho sponsored more than 15 teams in all eight Lucas Oil Series divisions.
“There is no doubt than in just three short years we have made believers out of the off-road community,” said Mike Leverington, director of marketing for Kumho. “We have worked our way up the ladder earning our stripes to get to where we are today. But we still have our work cut out for us. We are looking forward to the challenge.”
Mr. Leverington added in a CORR statement that the official tire sponsorship will give Kumho a television- and trackside-friendly venue to build its brand recognition.