PALM BEACH GARDENS, Fla. (Dec. 1, 2004) — TBC Corp. has named former Michelin North America Inc. executive Erik Olsen to the newly created position of senior vice president and chief marketing officer.
In the post, Mr. Olsen, 41, will be responsible for the development of the company's proprietary brands with an immediate focus on the retail segment brands, including Big O, Tire Kingdom, Merchant's and NTB, TBC said. He will report directly to Larry Day, president and CEO.
Mr. Olsen previously served as vice president of sales for MNA´s North America Passenger and Light Truck Division. Before joining Michelin in 1997, he also held marketing and sales positions at Ralston Foods, Clorox Co. and Proctor & Gamble.
“With a strong background in consumer products marketing, Erik will be a valuable addition to our management team as we establish our retail chains as destination brands for tires and service,” Mr. Day said.