NASHVILLE, Tenn. (Nov. 29, 2004) — Bridgestone/Firestone North American Tire and Bridgestone/Firestone Canada Inc. will jointly increase tire prices up to 10 percent effective Jan. 1.
The price increases will affect the replacement, original equipment and export channels, the tire maker said. BFS will hike prices on passenger and light truck tires up to 5 percent, on truck and bus tires up to 7 percent and on farm and off-the-road tires up to 10 percent or more. The increases will affect Bridgestone, Firestone, Dayton, associate and private brand tires.
“Our tire companies are facing an unprecedented continuation of rising raw material prices on a number of different fronts,” said Mark Emkes, CEO and chairman of Bridgestone Americas Holding Inc. He cited steel, petroleum and rubber chemicals as factors specifically.