NASHVILLE, Tenn. (Nov. 24, 2004) — For the third consecutive year, Bridgestone/Firestone will continue its sponsorship of the Subaru Factory Team, a group of cross-country skiers that competes in North America and Europe.
With the sponsorship, Bridgestone Blizzaks will outfit the team's vehicles, trucks and trailers, the tire maker said. The team is made up of 12 athletes, including two Olympians.
“Our partnership with Bridgestone is a logical fit since we both promote winter as a time for people to get outside and have some fun,” said Andrew Gerlach, team director. “The Subaru Factory Team motto is 'Enjoy Winter,' and Bridgestone Blizzak echoes that sentiment with 'Don't Hibernate.'”