Michelin North America Inc.'s BFGoodrich brand is paying attention to the aesthetics of tires as well as to their performance. At the Specialty Equipment Market Association trade show in Las Vegas, the tire maker sought showgoers' opinions on the concept BFGoodrich Mud Terrain tire, displayed on the Fox Racing SMA Hummer H2 sport-utility truck, and the concept color g-Force T/ATDW, shown by Thom Peebles, marketing director for BFG, Uniroyal, private and associate brands.
A splash of concepts
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