CHARLOTTE, N.C. (Nov. 16, 2004) — Continental Tire North America Inc. has installed new steps in its dealer ordering process for better service.
Conti said its passenger and light truck replacement group centralized its SalesSupportCallCenter at the tire maker's headquarters in Charlotte. The move is aimed at improving the phone ordering process and expanding the online ordering system, ContiLink.
Conti added that its online system's registered membership has quadrupled. Other features were added to the system, including Web-only specials, daily sales reports, packing lists, enhanced order tracking and online claims processing. Soon Conti will provide access for its co-op and Gold programs, national account claim file imports and marketing section enhancements.
The centralized call center should improve ordering, the company said, by giving all call center personnel direct access to all corporate programs, tools and members, instead of only information pertaining to specific regions.
“We've received very positive feedback from our customers about our new structures, and we believe this is clearly another step toward Continental's goal of becoming the most customer-oriented tire manufacturer,” said Andreas Gerstenberger, vice president of replacement passenger and light truck sales and marketing.