LAS VEGAS (Nov. 3, 2004) — Falken Tire Corp. launched its Azenis 615 "fun" product, a premium sports car tire.
The tire will compete with the Bridgestone Potenza RE01R and Yokohama Advan Neova, Darren Thomas, Falken executive director of marketing, told trade journalists during a morning press conference at the Specialty Equipment Market Association show in Las Vegas.
Mr. Thomas noted that since 2000, a gap has existed between motorsports tires and flagship ultra-high-performance street tires. He said UHP tires have grown less aggressive to accommodate owners of Porsches and other premium sports cars who didn´t care for the noise and lack of ride comfort.
As a result, Falken is launching the Azenis 615 specifically for those who want a street tire that can cross over and drive as a track tire as well.
The tire is available in over 30 sizes to fit 14- to 18-inch rims.