BLACKWOOD, N.J. (Oct. 29, 2004) — Reliable Tire Distributors has announced it will expand and re-introduce the Spartan line of tires.
Reliable, which owns the proprietary private brand, said it has expanded it to include three different manufacturers with several factories in Asia and North America. The tire program will initially be released through Reliable's seven distribution centers.
“Many of the other private or associate brands we've used have experienced a lot of instability in recent years,” said David Long, the recently appointed president of Reliable's Spartan Tire division. “Reconstituting our own Spartan Tire line gives us more consistency and control.”