FONTANA, Calif. (Oct. 26, 2004) – The readers of Grassroots Motorsports magazine—the self-proclaimed “hardcore sportscar magazine”—have voted Kumho their top tire brand for 2004.
Kumho was named the tire brand of choice by 24 percent of the magazine's readers in the publication's biennial survey, ahead of Toyo at 18 percent and Hoosier at 13 percent. Kumho was favored by 12.5 percent of the magazine's readers in the 2002 survey, according to Kumho Tires USA Inc.
Grassroots Motorsports has a circulation of 70,000, of whom more than 80 percent actively compete in sanctioned motorsports activities, primarily road racing and/or autocrossing. More than 50 percent of the magazine's readers own four or more cars, and 30 percent purchase at least three sets of tires per year, Kumho said.
Yokohama and BF Goodrich, co-winners of the 2002 survey with 19 percent of the votes, were ranked fourth and sixth in 2004, with 8 and 6 percent, respectively.
Kumho has been a long-time advertiser in the magazine and in 2005 will again sponsor the Kumho Tires Grassroots Motorsports $2005 Challenge, an event in which participants must build a car on a budget of $2005 to compete in an automotive triathlon (autocross, drag race and concours).
Kumho's recognition by Grassroots Motorsports readers comes just weeks after Kumho-shod drivers claimed 23 class wins at the 2004 Sports Car Club of America National Solo Championships in Topeka, Kan.