EAST NORRITON, Pa. (Oct. 25, 2004) — Treadways Corp. plans to add a performance line to its powerline product concept.
The Performance Powerline, dubbed “Zenith,” will be available to Treadways dealers by the second half of 2005, the private brand tire marketer said. The line is targeted to the tuner performance and sport truck market, and it will be featured at Treadways' booth at the Specialty Equipment Market Association (SEMA) show, Nov. 2-5 in Las Vegas.
With 25 sizes ranging from 17- to 24-inch rim diameters, the new line will feature S-, H-, and V-speed ratings. Details about specific sizes, warranties and construction will be announced later, Treadways said.
“This line will feature a very aggressive, state-of-the-art tread design and will have great consumer appeal in this fast-growing segment of our industry,” said Dan Wire, Treadways CEO.