Consumers surveyed by J.D. Power and Associates for its annual satisfaction study rated the Michelin brand highest in three out of four original equipment tire segments, while Goodyear was ranked highest in the fourth segment.
The 2004 Original Equipment Tire Customer Satisfaction Study ranks tire brands in four segments based on the experiences of first-year vehicle owners: luxury/sport; mass-market/non-luxury; pickup/full-size van; and sport-utility vehicle. Overall satisfaction is calculated based on tire appearance, handling, ride, traction and wearability.
Michelin ranked highest in: luxury/sport, followed by Dunlop and Pirelli, respectively; mass-market/non-luxury, followed by General and Goodyear; and SUV, followed by BFGoodrich and Yokohama. Goodyear topped the pickup/full-size van segment, followed by BFGoodrich and Michelin in a tie.